Reelcraft / Client direction
Keep the original footage. We make it difficult to scroll past.
Quick capture checklist
Shoot vertical, use clean light, capture 10–20 separate original clips, and send one share link when you are ready. No conversion step.
Ready to capture? Book your reel first; we will focus the shot list.
Book Your 7-Second ReelBefore you press record
01
Wipe it before every setup. A soft, clean frame gives us more room to make it cinematic.
02
Use 9:16 from the start. Keep your phone upright and avoid rotating clips later.
03
Choose 4K at 30fps when your camera offers it. Do not worry if it does not — a clean clip matters more.
04
No filters, slow motion, captions, in-app edits or beauty effects. Send the raw camera files.
What to send
10–20 separate clips, each 2–5 seconds. Keep the original files in full quality so we can choose the frames that carry the reel.
Do not add music, voiceover, screenshots, text overlays or stitched montages. Keep every take separate and raw.
Give us options, not duplicates. Shift the angle, distance, light or action so the edit has contrast to work with.
The shots we need
Capture each of these in your own visual language. They work for fashion, jewelry, artists, restaurants and personal brands alike.
Show the whole world first: a table being set, a gallery wall, a look in motion, a hotel corner, or the room before the reveal.
Move close to the one thing people should remember: a ring catching light, a plated dish, a painted edge, a face, or a fabric detail.
Find the tactile frame: steam, grain, chrome, brushstrokes, stitching, glass, skin or a label — hold long enough for us to feel it.
Capture one purposeful touch: clasping a necklace, placing a plate, adjusting a sleeve, signing artwork, or opening a door.
Let something enter, turn, open, pour, pass through light, or come into focus. Keep the action simple and complete.
Send one visual interruption: a flash reflection, a wind catch, a surprising angle, an imperfect laugh, or an object behaving beautifully.
How to shoot movement
Light and framing
What not to send
How to send your footage
Paste one iCloud Drive, Google Drive or OneDrive link into your brief. We download the original files directly, so we do not rely on browser previews to review your footage.
From your phone, share one folder or collection link with download access. iCloud Drive, Google Drive and OneDrive all work.
MOV, HEVC and phone-native files are all welcome. Do not convert, export or compress clips before sending.
Reelcraft downloads the originals, prepares them internally and replies with the creative focus and any priority shots. Need a direct file drop instead? Send the brief and we will arrange it.
Final check